Schedule
7:00 AM | Registration Opens | Arrive, check in, grab your conference materials, and get ready to kick things off.
7:30 AM | Breakfast
8:00 AM | Welcome & Opening | We’ll officially open the 2026 GM/DOS Conference, welcome new faces, and set the stage for the days ahead.
8:30 AM | Welcome to the World of Whitestone | A look at where we are today, what’s new across our organization, and where we’re headed next.
9:00 AM | Today’s Market Environment | A look at the current hospitality landscape, market trends, challenges, and opportunities impacting our hotels.
9:45 AM | Break
10:00 AM | AI: Work Smarter | Explore practical ways AI can become part of your everyday toolkit, from ChatGPT and Claude to Granola and beyond.
12:00 PM | Lunch
1:00 PM | The Standard | What does it mean to deliver The Standard by Soartress? We’ll dive into the expectations, behaviors, and experiences that set our hotels and our teams apart.
2:45 PM | Break
3:00 PM | Loyalty Beyond Reason: The Guest Experience | See the hotel experience through the eyes of our guests and explore how everyday interactions can turn an ordinary stay into genuine loyalty.
4:30 PM | TownSquare | An introduction to our new SharePoint environment and how we’ll use TownSquare and Teams to better communicate, collaborate, and find what we need.
5:00 PM | Refresh Time | A little time to recharge and get ready for the evening.
6:00 PM | Depart for Evening Event