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Day 2 - Putting The Standard Into Action

Schedule

  • 7:00 AM | Depart for Soartress Corporate Office | We’re taking the conference on the road for a day at our new corporate home.

  • 7:30 AM | Breakfast & Office Tours | Start the morning with breakfast and a chance to explore our new space.

  • 8:30 AM | Role-Specific Breakouts | It’s time to divide and conquer. Sales, Operations, and Accounting teams will head into dedicated sessions designed specifically for their roles. Morning topics will include:

    • A Day in the Life: creating structure, priorities, and better time management

    • Sales strategy, tools, and market intelligence

    • HR, performance reviews, benefits, and life safety

    • Accounting processes and best practices

  • 12:00 PM | Lunch

  • 1:00 PM | Afternoon Breakouts | We’ll continue with targeted sessions focused on strengthening collaboration and driving performance across our hotels. Expect conversations around market optimization, how GMs can better support their sales teams, social media and digital strategy, HSM, accounting technology, and more.

  • 2:30 PM | Break

  • 3:00 PM | Breakout Sessions Continue | One final round of role-specific learning, ideas, and practical takeaways to bring back to your hotel.

  • 4:30 PM | Wine Down with Leadership | Grab a glass, settle in, and join our leadership team for an open Q&A. Bring your questions.

  • 6:00 PM | Depart for Evening Activity

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